UK and Irish acts who have performed at Sofar shows include James Bay, Hozier, Emeli Sandé, Will Young, Tom Odell, Shura, Benjamin Clementine, actor Robert Pattinson, Wolf Alice, Bastille, and Lianne La Havas. In March 2017, a partnership was announced with Airbnb for their new Music Experiences format, which enables Airbnb customers in San Francisco to reserve seats at a Sofar event via the Trips platform. In July 2016, it was announced that Virgin Group's Sir Richard Branson would invest in Sofar Sounds. In June 2015, Sofar Sounds partnered with Uber to host a series of secret gigs in London. Notable partnerships and performers īastille performing at the Sofar Sounds x War Child charity event in London. Īs of 24 January 2017, undiscounted tickets are $10–$30 per person in the US, £10-18 in the UK, €13 in Madrid, and $12–18 (CAD) in Vancouver and Toronto. The current profit split in the average major city where Sofar has shows is 63% to 37% in favor of the artists. As of February 2020, there are three payment levels in the ticketed Sofar cities and artists are paid based on ticket sales. In the other 10% of those cities, they sell online tickets. 90% of these are free shows where they have a pass-the-hat process for collecting money which pays the artists and covers expenses. Sofar currently operates independently in approximately 444 cities worldwide. The majority of Sofar cities are run by ambassadors who put on one or two shows a month. There are two types of Sofar cities: full-time cities and ambassador locations. Īrtists are often filmed, with the edited video uploaded to the Sofar Sounds YouTube channel and shared on the website. This ensures that the focus is kept on the artists and the atmosphere respectful. Events are normally BYOB and the audience agrees to three basic principles: coming on time, staying until the end and listening quietly without phones or other distractions. The guest list is selected with an email ballot the line-up for a concert is not disclosed until the event starts the location is announced 24 hours before the show. As of February 2020, there is an Artist Dashboard where artists can request to play shows in specific cities and on specific dates or within a range of dates. Performers apply to be considered via a form on the website and can be musicians of any genre. Typically, three artists perform at each Sofar gig with no opener and no headliner, an approach that offers an equal opportunity for all of the artists. Allowing those participating to either donate to artists directly, or to the Global Artist Fund. At the end of March 2020, the company launched a daily live-stream to help support independent artists during the said crisis. The company is supposedly compensating all artists for cancelled performances, working to reschedule them, and creating a Global Artist Fund, with a goal of $250k for live-music relief. In March 2020, Sofar suspended all shows as a result of the international coronavirus pandemic. In August 2019, Sofar Sounds relocated their headquarters to Roundhouse, a creative-hub that also includes the Bucks Music Group. The settlement being the discontinuation of using/relying on volunteer-workers within their business model. The company was investigated in 2019, by the New York Department of Labor for their use of unpaid labor, eventually reaching a settlement. In 2019, Sofar Sounds announced the creation of Sofar Crew, hired as part-time employees to work alongside Sofar Ambassadors. Īs of November 2019, the company hosted over 22,000 performances. The money being obtained for two main focuses to create artist-focused services & to support the communities the company had created around the world. In May 2019, the company raised $25M from Battery Ventures and Union Square Ventures, in addition to $6M, raised from Octopus Ventures and Virgin Group. Jim Lucchese became the CEO of Sofar Sounds in, February 2019. The successful continuation of such shows, allowed the company to expand to locations such as Paris, New York City, and others - arriving in Los Angeles, early 2011. Their second ever show (first ticketed event) in London, fortunately consisting of a much higher, paid attendance. By inviting eight friends to Alexander's North-London flat, to watch them perform in his own living-room. The company started in London, March 2009, by Rafe Offer, Rocky Start, and Dave Alexander. ( Learn how and when to remove this template message) ( June 2019) ( Learn how and when to remove this template message) Statements consisting only of original research should be removed. Please improve it by verifying the claims made and adding inline citations. This section possibly contains original research.
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